Worldwide Challenge Feature Design-2nd Place

Urban Amazon

“The name ‘Urban Amazon’ inspired the design,” says Greg Breeding, creative director.

“The photograph to the left is urban with lights and cars, but also has an Amazon flavor with its river-like craziness. The purple negative space and sans serif type face provides a little relief to the busyness that’s going on. It draws your eyes down to the tagline at the bottom, but also feels urban.”